Advertising Program

The advertising degree program was founded in 2006. Taking "making advertising a vigorous program" as its philosophy, the faculty have been rated as a city-level teaching team by the CMEC, and have set up a CQUE top-quality course (Advertising Planning) and a CQUE first-class course (Comprehensive Advertising Practice), and have established the Research on Public Opinion on New media and Network which is a university-level innovative research platform. The program has established three studios (Advertising Media Training Center, Creative Photography, and Linxi New Media Communication) and a number of student associations for the students of this program. The program has a complete set of practical teaching platforms and school-enterprise cooperation systems. The School of Literature and Communication which hosts this program is a vice president unit and a secretary-general unit of the Chongqing Advertising Association and the secretary-general unit of the Academic Committee.

The program has a task-based talent training mode tailored to the needs of advertising industries, by which students are provided with real projects to work on and authentic training centers to work at. The program has also established a CEA curriculum innovation system and has established and implemented a practical teaching system that focuses on students' core professional abilities.

With a clear school-running orientation, the School has set up modules and courses for this program to meet the needs of the job market. The students of the program have outstanding practical ability and a strong sense of commitment to the advertising industry. They have won many awards in professional competitions such as National College Students Advertising Art Competition and the Chinese College Students Advertising Art Festival Academy Award. Graduates of the program are highly recognized by their employers.

This program enables students to become innovative application-oriented professionals with theoretical knowledge and practical skills of advertising media in the integrated media environment, and with significant expertise in brand promotion, advertising planning creativity, advertising design and production, advertising writing, advertising marketing management, etc.

Over a thousand students have graduated from this program. They engage in advertising planning, advertisement writing, designing, marketing management, brand promotion, and other work in advertising departments of media, advertising agencies, cultural media companies, new media platforms, and other enterprises and institutions. Some of them have started their own cultural media companies or have been admitted to graduate schools. The program has established a good reputation in the advertising industry and academic circles.