Being one of the earliest schools of the college, the School of Literature and Mass Media is rich in teaching and practical experiences. There are 26 full-time teachers in this department; 19 of them have a master’s or doctor’s degree, accounting for 73.1% of the faculty; and 4 of them are professors, and 8 associate professors, accounting for 46.2% of the faculty. This school has undertaken many national and municipal trainings for the key Chinese-language teachers in primary schools. It affiliates numerous research institutions, such as the Language Research Institute, the Psychology of Chinese Language Learning Research Institute, the Celebrities in Bayu Literature Research Institute, and the Research Institute for the Development of Basic Education in Rural Areas. The need for talents, because of the regional economic and social development in Chongqing, has been taken into consideration when this school is endeavoring to optimize its subjects structure. The school is now home to four majors: the Chinese Language and Literature, the Chinese Language Teaching, the Advertising Designing and Making, the Advertising Designing and Making(on-line advertising), with a total of more than 700 students. This school is now featuring itself with equal stress on students’ comprehensive ability and practical skills.